This workshop starts with a definition of Divergent and Convergent Thinking and their relationship with Creativity and Logic. We cover the definitions of Creativity and Innovation with examples, the Do’s and Don'ts of Creativity, and two basic tools of Divergent Thinking
This complete workshop covers all the subjects of the one day version and adds three additional Divergent Thinking tools, as well as a session working on “live” company projects.
This is a made to order event that addresses a specific requirement or brief.
This is a hands-on interactive two hour session designed to inform and excite the audience about the results that can be achieved by harnessing divergent thinking.
This workshop starts with a definition of Agency Account Management and identifies the 5 areas where it adds value. We cover each one in detail and provide tools and tips on how to be more effective, and to provide greater business and creative leadership, inside & outside the Agency
This workshop covers both the theory and the practical aspects of selling Creative Ideas. We look at what Clients look for to approve an Idea, and provide a tool that helps both prepare and deliver the sale. Finally, all participants do two full taped presentations and are given feedback on strengths and weaknesses. One happens before the teaching, and one after, so all the tools and techniques can be put into action.